How a TV advertising company improved TV audience predictions with AI

ADK Team

A TV advertising company needed to improve an old model that had become outdated as viewership patterns changed. They turned to dotData to help automate the process and bring new insights that had previously been unknown. Download the case study to learn:

  • How they used dotData to fully automate the process
  • How they built a new mode yielding 20% fewer prediction errors.
  • Read how they increased performance by 40%.

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