Signal Discovery: Using 1st Party Data to Drive Demand Generation

Iterative Feature Engineering with Dr. Joshua Gordon

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Almost 90% of executives feel like they are not using data to make decisions, and more than 80% of marketers are concerned about what changes in third-party data usage will mean to their business.

Join dotData’s VP of Marketing, Walter Paliska, and dotData’s Demand Generation Manager, Brandon Bednar, as they discuss the challenges of the “cookiepocalypse” and how you can use your own 1st party data to solve this problem.

Watch our on-demand webinar to learn:

  • The problem of lack of third-party data
  • How 1st party data can be used to build highly targeted campaigns
  • See a first-hand report of how dotData used these techniques