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Watch the replay of dotData’s VP of Marketing, Walter Paliska, at the 2023 MADS show as he presents the power of using Machine Learning to discover key business signals in your data. Walter discusses how a subset of the Machine Learning process – feature engineering – can be used to discover meaningful patterns from your marketing data. In this session, you will see how signal discovery can help you understand your business, not just predict the future.
Key learnings:
- Learn how signal discovery can power analytics
- See hands-on demonstrations of the power of ML-based signal discovery in action
- Learn what steps you need to take to prepare your marketing data
